Your property manager will have an impact on your experience as a real estate investor. We are investors ourselves and have tailored this company to be exactly what we wanted (and could never find) in a property management company. If your property manager can’t say yes to everything below, red flags should be going up for you!
DO THEY GET IT?
If they don’t own investment real estate themselves, they can’t possibly understand what it is like to be an investor, to have a vacant property, or to be left out of the loop. We believe it is impossible to effectively manage a rental property without that personal experience! If your property manager knows what it is like to have a bad tenant, they will screen better if they know what it is like to pay that mortgage with no rent, they will be more committed to getting the home leased etc. If they aren’t passionate enough about real estate investing to be in the game themselves, how careful will they be with your investments? If they don’t nail this one, keep shopping
CAN THEY REALLY FOCUS ON YOUR HOME OR ARE YOU JUST $2,000?
The critical thing to each investor shouldn’t be how many houses you manage, but how you will manage their ONE property. Before you sign up with a huge company, make sure they can provide you with the personalized care you deserve. How can you tell if they do a good job? First check out how many years they have been in business, check out their community involvement, request references, ask around the community, to find out if they manage their homes well, or just churn through the numbers. We are always happy to provide our prospective owners with references and answer all of their questions.
ARE THEIR FEES FAIR AND EASY TO UNDERSTAND?
Don’t be fooled by all the smoke and mirrors. Nobody works for free, but some companies are masters of hiding the dozens of ways they can reach into your pocket. Ask about the renewal contract, lease fees, maintenance fees and find out if your rates will change after the first of the year. Ask about other things that may show up as bills on your accounting. Little extra charges and fees can nickel and dime a great property to death. Make your property manager be honest about their fees. Expect great service and be ready to pay a fair price for it but avoid the gimmicky promotions.
Our fees are competitive in the market place; we charge a small percentage of the monthly rent as a management fee for Annual Leases. The percent is determined by the type and number of properties we manage for you. We do not charge a leasing program fee to find and place a qualified tenant nor do we charge additional fees for lease renewal like other companies in the area.
HOW WILL THEY MARKET YOUR HOME?
A few tried and true quotes come to mind, “you get what you pay for”, or “there is no such thing as a free lunch” and “if it sounds too good to be true…”. How much marketing do you really believe they will do for free? None. Count on it. We would never trust our results to the stuff we can get for free and we don’t think you should either. Be ready to make an investment in your vacancy. The difference between aggressive marketing and free marketing will definitely show up in longer vacancies and extra mortgage payments with no rent. Leasing is a numbers game and aggressive marketing will create more leads… and more leads give us more choices… more choices result in better tenants in less time.
Getting your property rented as soon as possible to a qualified tenant is one of our highest priorities. Lost rent because of unnecessary vacancies is not good for anyone. Therefore, we use tested methods of advertising to give your property the widest possible exposure. These include, but are not limited to:
Internet
Photos, videos and a full description of your property will be placed on over 30 websites including our own company site. Prospective renters can access these sites and search by various factors to find exactly what they want. No Charge for this service.
Rental highlight list
Your property description will be added to our in-office rental list. This list of available for all upcoming rentals and is updated daily along with being available free of charge to all who come into our office. This service is provided at no additional charge.
Yard signs
One of our R.W. Caldwell, Inc. yard signs will be placed on the property (if permitted) between two and four weeks prior to a vacancy, or immediately if your property is just being placed on the rental market with our company. This service is provided at no additional charge.